ClikFocus is a custom website development company that specializes in building websites using the open source CMS, Drupal. I was hired to jump start their social media and grow their existing blog content as well as help draft and send out project proposals.
I worked to increase lead generation through digital channels. Their main method of lead generation was Google Adwords, which I combined with social media to target those looking for a custom website.
A few months after I got used to Google Adwords, the type of leads that came through started to decrease in quality. I worked, using some Adwords tool to improve various metrics in Adwords and rework content to get things back on track.
Meanwhile, I was involved in drafting and submitting proposals to prospective clients. This was a mixture of editing and gathering the necessary technical details to fit exactly what the client needed. I was able to work with our project manager and developers to understand the technology I was working with so I could build the content on our site, from white papers to blogs.
Below are some of the things I wrote, to get a feel for how I work.
Digital Marketing Strategy for ClikFocus
The Complete Guide to Hiring the Right Drupal Development Team
Scaling Your Drupal Ecommerce Store
The Complete Website Prep Checklist
Improving the Performance of Your Drupal Site