I have been working for Phil Long and Adpro since February 2016, first starting out in the IT department with web support and then expanding into Adpro as part of their Programmatic Display ad ops platform.

My role consisted of:

  • Web Support
    • Maintaining 20-30 websites ranging from automotive to non-profit
    • WordPress, Joomla, and automotive Content Management Systems
    • Fixing daily issues and implementing long-term goals
    • Reviewing user data and optimizing towards increased lead generation
    • Working with Creative and technical teams to implement marketing strategies
    • Managing and sending out weekly email campaigns using Mail Chimp and Elead CRM
  • Programmatic Display network
    • Geofencing
    • Website Retargeting
    • Search Retargeting
    • Category/Contextual Retargeting
    • Video pre-roll
    • Youtube pre-roll
  • SEO Specialist
    • Managing 20 clients in automotive SEO strategy
    • Doing Keyword Research
    • Keyword Mapping and Implementation
    • Website analysis for increased user experience
    • Worked closely with other Web designers to build and implement UX/UI improvement

Web Design:

Working on a website for a elevator/stairlift installation company, I worked with designers to implement a new theme and update their main website. As part of their SEO package, we were doing website improvements to update the look and feel of their 5 websites. The website listed below is one that we wanted to update the theme on. The before picture describes what it looks like now and the after is the new design I helped to implement:

  • Updated menu with custom CSS/HTML layout to allow for sub menu navigation
  • Updated slider to increase width
  • Updated header to place CTA button
  • Added buttons below slider for more visual description of their main product offerings

Before:

Screen Shot 2017-12-10 at 6.43.14 AM

 

After:

Screen Shot 2017-12-10 at 6.42.29 AM

Screen Shot 2017-12-10 at 6.42.42 AM